Congratulations—You’re in business!
You’ve been smart enough to reinvent yourself and take your talents from the vanishing nine to five world to the wide-open World Wide Web.
You’re ready to construct the web site that will launch your brand, knowing that today’s consumers are looking for solutions to problems and information to share—not the old, unidirectional hard sell.
You know that your content is more than mere words and images: it’s your online identity. It’s your brand. It’s what creates value for your clients.
But here’s a secret: there’s a lot of really bad websites out there, because people don’t pay enough attention to content.
The appearance and navigation of the site are important– a good web designer can give you an edge with the right management features, colors, fonts, logos and the like.
But it’s content—not context—that drives successful sites.
Trust me: it takes a professional wordsmith and copy editor to collect your life’s mission and condense it onto a page that captivates your clients in that crucial 10 seconds you get to make an online impression.
And that’s just the first step—once you have their interest, you want to turn that into a follow-up action that sets the stage for an ongoing relationship.
Want to communicate with authenticity, authority and accuracy that build trust?
When every word counts, Say It With Me.